Brand Identity - UX Writing - User Research (2018)

Company Overview

DashText was a tool designed to make the usage of Dash Cryptocurrency easier for everyone. No need for smartphones or internet access; via SMS with easy commands, you could send and receive your Dash in seconds.

The project started in Venezuela but also extended to Colombia, Spain, Brazil, and the USA.

Role

Graphic Designer
UI Designer
UX writer

Tools

Illustrator
Photoshop
After effects

In 2018, Venezuela faced a staggering 65,374.08% inflation rate. The only conventional payment method was the local currency, which was constantly devalued on a daily basis. Your budget for today probably wouldn't be enough for tomorrow, placing the population under an economic challenge.

An alternative payment method using the Dash cryptocurrency, known for its fast transactions, nearly zero commissions and a fluctuation much less aggressive than the one from the local currency.

The problem

The solution

The research🔍

Building process ✏️

The design 🎨

Given that DashText didn't have an interface by itself (SMS & Telegram), I developed the brand identity extended
across platforms, including a webpage, social media, YouTube videos, etc.
These were my initial UI design efforts at the time, crafted using Illustrator and Photoshop.

Dash Text was a project that went beyond design and research on the screen; we engaged with the community, listened to their needs, and learned from them.

It symbolized both personal and professional growth for me.

The research🔍

Building process ✏️

The design 🎨

Let's build great things together!