Branding & App Design Project - 2020

Project Overview

Fancision was a gaming app developed by the Ulter Group team that offered a gamified experience for soccer fans and a business opportunity for sports teams during the pandemic. It was selected from among 1,600 candidates to be part of an acceleration program for innovative companies in the sports industry powered by Qatar Sportstech.

Role

Part of the UX/UI Design Team (App)
Graphic Designer (Logo, Branding)

Tools

Illustrator, Figma, AdobeXD, Sketch, Miro

The problem

Sports teams needed to diversify their business activities and create innovative services due to the pandemic (with losses of +200 million euros in Spain).
Sports fans wanted a way to interact with their teams and be taken into account.
There was a tendency toward online consumption, especially among Gen-Z.

Our solution

For fans: a gamified experience for modern football fans, allowing them to participate in team decisions, play, and win prizes.
For sport teams: an opportunity for sports teams to enhance fan engagement and increase monetization.

Time for research! 🔍

Fancision was launched thanks to the hard work of a small team with big ambitions and many advisors that changed our way of thinking on those 3 months.

And also... We won third place! 🏆

Time for research! 🔍

Let's build great things together!